JoshG e-Comm Blog

Some cool mock-ups of my final logo!

These are the colorized versions of the final logos i decided to go with. I experimented by adding a few different shades into the mix for example i added that brownish gray to the blue one and for the red one there is a very dark blue serving as the background and as a color for the text. In the end i also added a outer glow effect to the lightning bolt. I personally love the These are what i started with.  I originally got myself down to these 2 styles of the logo one with a wired lightning bolt in the back and another with wired text and a full lightning bolt in the front. I Chose the electric blue because lightning is generally blue. I chose the yellow because thats what most people associate with electricity, And i chose the red because it resembles the red on the "Danger high voltage Sign". I eventually decided to scrap the yellow because it was contrasting a bit too much.

Based on feedback i was given i was told that it was hard to see the E's when they had the lightning bolt over them so i tried a few different things to get around this. I started by just moving the lightning bolt to the back which i personally think looks good. Next i tried making the E's white on a black background to give more contrast. Then i tried combining these two methods and the end result is the logo in the bottom right. However i like the middle left one as well.

on this art board i tried out a bunch of different shapes for the e's and experimented with many different fonts. On this art board i selected which shape i liked ( the circle) and tried out a different font to make it relatable to the companies theme ( Elmer's Electric) I then decided to make a lightning bolt going through the E's which i like the look of. Here i tried combining the logo with a font and changing the stroke to fit the size to match the fonts size.